In The News : City Unveils Campaign to Improve Girls’ Self-Esteem

This is a nice FYI in this article.

"“I’m a girl. I’m funny, playful, daring, strong, curious, smart, brave, healthy, friendly and caring,” one ad, featuring DeVoray Wigfall, a robust, laughing 12-year-old from University Heights in the Bronx, says. The ads show girls of different races and sizes, some playing sports and one in a wheelchair. Each one ends with the campaign’s overall slogan: “I’m beautiful the way I am.”"

"City officials and experts in adolescent health said it was the first campaign aimed at female body image that they knew of to be carried out by a major city. Ads began going up on buses and in subways on Monday.  "