This is a nice FYI in this article.
"“I’m a girl. I’m funny, playful, daring, strong, curious, smart, brave,
healthy, friendly and caring,” one ad, featuring DeVoray Wigfall, a
robust, laughing 12-year-old from University Heights in the Bronx, says.
The ads show girls of different races and sizes, some playing sports
and one in a wheelchair. Each one ends with the campaign’s overall
slogan: “I’m beautiful the way I am.”"
"City officials and experts in adolescent health said it was the first
campaign aimed at female body image that they knew of to be carried out
by a major city. Ads began going up on buses and in subways on Monday.